9/Team
Know the team, see our track record.
Last updated
Know the team, see our track record.
Last updated
Japhet Lim Nationality: Singaporean Note: Japhet Lim is the Ultimate Beneficiary Owner (UBO) of Frac Pte. Ltd. Co-Founder/Chief Executive Officer Japhet brings a wealth of experience and a diverse skill set to Frac, with a proven track record in the blockchain, Web3, and crypto industries. His credentials include:
Oversaw completion of multi-million dollar blockchain projects at Jigsaw Capital
Over 8 years of experience in the Web3/Crypto/Blockchain industry
Trained and taught over 5000 different professionals from different industries on blockchain and Web3.0 through Reubiks and Fintech Academy
Raised over 5M USD for 3 crypto projects, encompassing both DeFi and GameFi
Co-founded Singapore's largest Ethereum Mining Farm, with over 300 mining rigs
Potential Contributions to Frac
Strategic Leadership and Vision
Driving Vision and Strategy: As a co-founder and CEO, Japhet can define and drive Frac's vision and long-term strategy, ensuring alignment with market trends and company goals.
Market Positioning: His deep understanding of the blockchain and crypto landscape will help position Frac as a leader in the tokenization of luxury assets and NGO campaigns.
Project Management and Execution
Overseeing Projects: Japhet’s experience in managing multi-million dollar blockchain projects ensures he can oversee the successful deployment of Frac’s tokenization platforms.
Ensuring Delivery: His proven track record guarantees that projects are completed on time and within budget, maintaining high standards of quality and innovation.
Technical Expertise and Innovation
Blockchain and Web3 Expertise: Japhet’s extensive knowledge in blockchain technology will drive the development of cutting-edge solutions for Frac’s platform.
Innovation: His technical background will foster a culture of innovation, ensuring that Frac stays at the forefront of technological advancements in tokenization and fractional ownership.
www.linkedin.com/in/japhet-lim
Melvin Tan Nationality: Singaporean Note: Melvin Tan is the Ultimate Beneficiary Owner (UBO) of Frac Sdn. Bhd. Co-Founder/Chief Investment Officer
Melvin's extensive experience spans successful entrepreneurship, early-stage investment, and impactful NGO/activism work. His credentials include:
Co-founder in Reactive Systems , a technology company. Successful exit in private sale to other partner
Totm technologies - early investor in a technology business that pivoted into biometrics. Successful exit in 2022 (https://totmtechnologies.com/)/Totm technologies
Successfully exited 4 ventures since 2006 (most recent exit at above USD200 Million market capitalization) Track Record:
Founding Chairman of the Securities Investors Association Singapore ("SIAS") Youth Chapter
Former Founding Member of INSPIRIT Community of Young Leaders under the Ministry of Culture, Community and Youth ("MCCY")
Former Head of Youth Engagement in CIMB Group
Member of the Membership Sub-Committee of SIAS (Securities Investors Association Singapore)
National Youth Achievement Award (GOLD) issued by the National Youth Achievement Award Council
Currently involved in SIAS (Securities Investors Association Singapore for issues of Financial Literacy, Investor Education and Shareholder Activism
Featured in The Business Times, The Edge Magazine and The Straits Times as an activist investor, as a champion defending minority shareholders' rights
Recognized by Lianhe Zaobao for collaborating with Social Innovation Park, a non-profit organisation to set up Lana's Confession to give individuals with disabilities a chance at life by selling handmade jewellery and clothes
Recognized by The Straits Times for emulating his business idol, Bill Gates' work by doing voluntary work at the World Cyber Games and teaching arts and craft to students with learning disabilities
Recognized by The New Paper for believing in, using profits to help other people and to help educate the youth
Recognized by The New Paper for being firm supporters of the Social Innovation Park, a non-profit organisation that assists aspiring entreprenuers
Received a landmark verdict from Justice Goh Yihan (then Judicial Commissioner) for his involvement in the requisition notice of USP Group Limited, a SGX mainboard-listed company, marking a milestone in the investor/shareholder activism landscape
Potential Contributions to Frac
Strategic Leadership and Vision
Guiding Activism and Investment Strategy: As Chief Activism Officer and Chief Investment Officer, Melvin can provide strategic direction on Frac's investment and social activism initiatives, ensuring alignment with the company's mission and values.
Leveraging Experience for Growth: His experience in successfully scaling and exiting multiple ventures will be instrumental in guiding Frac's growth trajectory.
Fundraising and Investor Relations
Attracting Investors: Leveraging his network and reputation as a successful investor, Melvin can attract both crypto and non-crypto venture capital to support Frac's expansion.
Building Investor Confidence: His track record of successful exits and activism will instill confidence in potential investors, enhancing Frac's appeal as an investment opportunity.
Business Development and Partnerships
Identifying Growth Opportunities: Melvin’s keen eye for promising ventures will help identify and capitalize on new business opportunities and strategic partnerships.
Expanding Market Reach: His involvement in the NGO sector and experience with social innovation initiatives can facilitate partnerships with organizations that align with Frac's mission, especially in the Charity NGO sector.
Charmaine Wong Nationality: Singaporean
Chief Marketing Officer
A seasoned business leader, brand strategist, and marketing professional with over 20 years of experience.
Former Chief Marketing Officer, Pizza Hut Asia Franchise Business, Yum! Brands.
Former Regional Franchise Director, Asia Pacific, Johnson & Johnson
Potential Contributions to Frac
Brand Building and Market Positioning: With her background in driving brand equity for major consumer brands, Charmaine could strengthen Frac's market positioning, enhancing brand awareness and trust in the relatively new and niche field of tokenization.
B2C Marketing Strategy Development: Given Frac’s interest in expanding into the B2C market, her experience in consumer-driven strategies, particularly in the APAC region, would be instrumental in building a robust consumer-facing strategy.
Digital Transformation and eCommerce: Charmaine has driven digital transformations in retail and consumer products. Her expertise could guide Frac in integrating seamless digital and eCommerce solutions, especially as the tokenization of assets is increasingly online-driven.
Data-Driven Marketing Initiatives: Her passion for merging data, creativity, and technology aligns well with Frac’s vision. She could develop data-centric marketing campaigns, leveraging customer insights to drive engagement and conversion on tokenized assets.
Public Relations and Thought Leadership: With her experience in managing investor relations and marketing, Charmaine could build Frac’s public image and thought leadership in the tokenization industry. Her insights could foster stronger relationships with stakeholders and increase media coverage to educate the public on Frac’s offerings.
Innovation in Marketing of Tokenized Assets: Charmaine’s background in creating innovative pipelines across various markets could help Frac craft unique and engaging marketing campaigns, positioning tokenized consumer products as accessible, aspirational, and valuable.
Collaboration with Industry Partners: Her extensive network from brands like Yum! Brands and Johnson & Johnson could open doors for Frac to collaborate with other consumer brands interested in tokenization, further expanding Frac’s ecosystem.
Customer Education and Loyalty Programs: With her experience in CRM and loyalty, she could design loyalty and rewards programs that drive customer retention, educating consumers on the value and utility of tokenized assets over time.
Franchisee and Partnership Development: Charmaine's experience with franchisees could be leveraged to explore similar models with Frac's B2B partners, helping enterprises adopt tokenization by building “Franchise-like” operational models for Frac’s technology.
Corporate Training and Knowledge Transfer: As an established consultant, she could build and lead workshops to educate Frac’s team and partners on advanced marketing and brand-building practices, embedding marketing skills within the company.
https://www.linkedin.com/in/charmainelywong/
Philip Tse Nationality: Singaporean
Chief Financial Officer
A well-recognized, business-oriented finance executive with over 30 years of regional experience in Fortune 500 MNCs and startups.
Former Finance Director, South East Asia, Lingo Ace (Series C EdTech)
Former Group Financial Controller, Ralph Lauren
Potential Contributions to Frac
Strategic Financial Planning for Tokenization: With his experience in financial planning and analysis (FP&A), Philip can craft robust financial models and forecasts that account for the complexities of tokenizing consumer products, ensuring sustainable growth and effective resource allocation for Frac’s tokenization projects.
Financial Modeling for $FRAC Token Utility: Philip's expertise in scenario testing and cash flow management can support the effective management of $FRAC utility, helping ensure that $FRAC remains a sustainable and valuable part of the ecosystem, whether as an internal currency or a transaction facilitator.
Cost Optimization and Margin Management: With his skills in margin analysis and cost control, Philip could lead efforts to enhance operational efficiency and manage costs. This could be crucial in keeping tokenization affordable for Frac’s partners and consumers.
Risk Management and Compliance: His diverse experience across industries, including roles that involved handling regulatory compliance, positions him well to establish strong risk management practices. He could ensure Frac remains compliant with evolving regulations, a crucial aspect in the finance and blockchain sectors.
ERP and Financial Systems Implementation: With a history of leading ERP implementations, Philip could streamline Frac’s financial systems and reporting infrastructure, improving transparency and decision-making. An ERP tailored to track tokenized assets and transactions could optimize operational efficiency.
Stakeholder and Team Collaboration: Philip’s strengths in stakeholder management and team motivation would aid in building strong, cross-functional partnerships within Frac. His leadership style could help align the finance team with Frac’s mission and foster a collaborative environment focused on achieving the company’s goals.
Financial Strategy for Expanding Tokenization: His experience as a strategic financial advisor and fractional CFO across various industries can support Frac’s expansion plans. He could identify profitable tokenization opportunities and guide the financial strategy for entering new consumer markets.
Budgeting and Allocation for Marketing and R&D: With Frac’s vision of growing its brand and reaching consumers, Philip’s FP&A skills would be essential for budgeting and resource allocation across departments, including marketing and research & development, to drive innovation and consumer awareness.
Insight into B2C Expansion and Financial Structuring: His experience with startups and his diverse industry exposure, including B2C businesses, would support Frac's B2C expansion. He could help Frac develop a flexible financial structure that meets consumer demands while remaining scalable.
https://www.linkedin.com/in/philiptsefinancedirector/
Maiko Yamamoto Nationality: Singaporean Technology and Operations Lead
Maiko Yamamoto's extensive experience in managing high-volume trading projects, supervising crypto trading applications, and engaging in business development for a Tier 1 crypto exchange makes her a highly valuable asset for Frac. Her credentials include:
Managed offshore projects which want to be bridged to the Japanese market (the latest project is currently handling approximately 200 Million USD a day worth of trading volume)
Acted as key supervisor for a gamified crypto trading app, and safeguarded the overall stability of the application, performed function testing and User Acceptance Test (UAT)
Engaged in refinement of Japanese language modules of specific applications, provided key ideas such as implementation of copytrading, did advanced competitor analysis during her time as Business Development Manager at Tier 1 Crypto Exchange
Potential Contributions to Frac
Technology and Operations Leadership
Managing High-Volume Transactions: Maiko’s experience with projects handling approximately 200 million USD a day in trading volume will be crucial for ensuring the stability and efficiency of Frac’s platforms as they scale.
Overseeing Technical Implementation: As Technology and Operations Lead, Maiko can oversee the deployment and maintenance of Frac's tokenization platforms, ensuring they meet the highest standards of reliability and performance.
Enhancing Platform Stability and User Experience
Supervising Testing and QA: Her expertise in functional testing and UAT will ensure that Frac’s platforms are robust, user-friendly, and free of critical bugs or issues.
Improving User Experience: Maiko’s experience in refining applications and incorporating user feedback will help enhance the overall user experience of Frac’s platforms.
www.linkedin.com/in/maiko-yamamoto
Jason Fong Nationality: Malaysian Partnerships Lead
Jason Fong’s credentials and experience in partnerships, fundraising, and public relations uniquely position him to significantly contribute to Frac's growth and success. His key credentials include:
Successfully listed 5 companies since 2012 (raised a total >250 Million USD), with 1 of them being the largest SPAC IPO in Malaysia
Assisted clients to achieve fundraising of more than USD80m since 2016
Serving as the Chief PR Officer for HWG Investment Bank (Labuan) P.L.C
Potential Contributions to Frac
Strategic Partnerships and Alliances
Establishing Key Partnerships: Leveraging his extensive network and experience, Jason can forge strategic partnerships with key stakeholders in the blockchain, luxury assets, and NGO sectors.
Expanding Ecosystem: He can identify and onboard new Enterprise Partners, expanding Frac's ecosystem and enhancing its market presence.
Fundraising and Capital Raising
Attracting Investment: Jason’s proven track record in raising significant capital will be crucial in securing funding for Frac’s expansion and operational needs.
Engaging Investors: His ability to engage with both traditional and crypto-focused VCs will ensure a diversified and robust investor base for Frac.
Public Relations and Market Positioning
Building Brand Awareness: As the Chief PR Officer for an investment bank, Jason’s expertise in public relations will help build and maintain Frac’s brand awareness and reputation in the market.
Media Relations: His skills in managing media relations can enhance Frac’s visibility and credibility, attracting more investors and partners.
https://www.linkedin.com/in/jason-fong-aegis/
Yong Chin Bing Nationality: Malaysian Business Development Lead
Yong Chin Bing's diverse experience in business development, influencer marketing, and successful project launches in the blockchain space makes him a valuable asset for Frac. His key credentials include:
Country manager for an influencer marketing agency in Malaysia, worked with various brand such as Vivo, Coway , Celcom and more
Worked with influencers & alpha groups to successfully launched an IDO and raise about 300,000 USD
Worked with different projects and influencers to launch a NFT project with a strategic launchpad, and grew the discord group to over 10k members in over 2 weeks time, selling over 100,000USD worth of NFTs
Potential Contributions to Frac
Market Expansion and Business Development
Strategic Partnerships: Leveraging his network and experience in influencer marketing, Chin Bing can establish strategic partnerships with influencers, brands, and key stakeholders in the blockchain and luxury asset sectors.
Enterprise Partnerships: Identify and onboard new Enterprise Partners for Frac's tokenization platform, expanding its reach and market penetration in Malaysia and beyond.
Blockchain and Crypto Expertise
Token Launch Strategy: Drawing from his experience with IDOs and NFT launches, Chin Bing can contribute to designing and executing effective token launch strategies for $FRAC, driving initial liquidity and community engagement.
Community Building: Build and manage vibrant communities around $FRAC and Frac's tokenization initiatives, fostering engagement and driving adoption among stakeholders.
Innovative Marketing Initiatives
Influencer Collaboration: Collaborate with influencers to promote $FRAC and Frac's platform, enhancing brand visibility and attracting a diverse audience of potential investors and users.
NFT Integration: Explore opportunities for NFT integration within Frac's ecosystem, leveraging the growing trend and market interest in digital collectibles to enhance $FRAC's utility and appeal.
Local Market Expertise
Malaysia Market Focus: Given his extensive experience in Malaysia, Chin Bing can provide valuable insights into local market dynamics, regulatory landscapes, and consumer behavior, supporting Frac's tailored approach to market expansion and business development strategies.
https://www.linkedin.com/in/chin-bing-yong-346ab5b1/
Jeanne Lim Nationality: Malaysia Public Relations Lead
Jeanne Lim brings a wealth of experience in public relations, digital content management, and investor relations, making her a valuable addition to Frac's team. Her key credentials include:
Digital content management expert with focus on sponsored contents and content messaging on social media platforms such as Facebook, Instagram, YouTube, Twitter, LinkedIn and TikTok
Excellent verbal communication skills to talk with investors and other stakeholders to maintain clients’ image and brand
Experienced in the investor relations and corporate PR industry with a wealth of knowledge that will help to enhance clients’ image and increase shareholder values through effective communication and synergistic collaboration
Potential Contributions to Frac
Public Relations Strategy
Brand Messaging: Develop and execute comprehensive public relations strategies to enhance Frac's brand visibility and reputation in the blockchain, luxury asset, and NGO sectors.
Content Management: Oversee the creation and distribution of compelling digital content across social media platforms, ensuring consistent messaging and alignment with Frac's strategic objectives.
Crisis Communication: Develop protocols and strategies for effective crisis communication management, safeguarding Frac's reputation and maintaining stakeholder trust during challenging situations.
Strategic Communications
Messaging Development: Develop key messages and narratives that resonate with Frac's target audience, emphasizing $FRAC token utility, tokenization platform benefits, and impact in the luxury asset and NGO sectors.
Media Relations: Build and maintain relationships with media outlets to secure positive coverage and thought leadership opportunities for Frac, positioning the company as a leader in tokenization and blockchain innovation.
www.linkedin.com/in/jeanne-limkh
Former Forbes 30 Under 30, Former Edge 35 Under 35
Successfully exited 3 ventures since 2008 (Last venture with a strength of 70 at 30 Million USD valuation)
Serial entrepreneur in D2C, Tech and Growth Consulting/D2C
NUS BBA, Served and chaired committee in SMF CAMP, SCCCI, SCBA, Enterprise Singapore
Potential Contributions to Frac
Growth Strategy and Execution
Strategic Vision: Develop and execute growth strategies that capitalize on Frac's strengths in blockchain technology, tokenization platforms, and luxury asset markets.
Market Expansion: Identify and pursue new market opportunities for Frac, leveraging his experience in scaling businesses across different sectors and geographies.
Partnership Development: Forge strategic partnerships and alliances to accelerate Frac's market penetration and ecosystem growth, particularly in the luxury asset and NGO sectors.
28+ years business experience; multiple geographies
17 years corporate experience; leadership roles in global Marketing Services/ Digital Transformation
11 years as Entrepreneur, Investor, Mentor to multiple startups in Analytics, Insights, Gaming
Founder & CEO Future Marketer (successful exit) Early-mover in web1 & web2 businesses; now keen to replicate success in Web3.0 https://www.linkedin.com/in/tarujain/
Colin Allison - Advisor Nationality: Singaporean
CEO at Konnect Ventures/Konnect Ventures
Launched 15 startups in 4 years, raising a cumulative $25m
Former head of ventures at Rainmaking (acquired by Bain & Company)
Former MD at Startupbootcamp
https://www.linkedin.com/in/colinallison1/
John Tan — Advisor Nationality: Singaporean
Winner of ASEAN CIO Awards Chief Information Officer at Starhub
Deputy Principal at Nanyang Polytechnic
www.linkedin.com/in/john-tan-78ab50137
Jeffri Said - Advisor (Currently Islamic Finance Lead) Nationality: Singaporean
More than 18 years in Financial services covering Banking & Capital Markets - Transaction Banking, Securities Brokerage & Services, Fund Sales & Distribution, Private Deals & Fundraising
Former Employers - Bank Islam Brunei Darussalam - Brunei, BICB CAPITAL Sdn Bhd - Brunei, Citigroup Regional Securities Services(APAC) - Singapore
Ex Co-Founder of a payment startup company in Brunei https://www.linkedin.com/in/jeffri-said-406527159/
Ryan Lim Nationality: Singaporean Growth Lead Ryan Lim brings a robust entrepreneurial background with a focus on growth and strategic leadership, making him a valuable asset to Frac. His key credentials include:
Taru Jain Nationality: Singaporean Chief Advisor
