5/Token Sale
Tokens Offered Tokens allocated: 50,000,000.00
Minimum Investment amount: 2,000.00 MYR
Maximum Investment amount: 2,000,000.00 MYR
Token selling price: 0.13 MYR
Minimum Fundraising Target: 1,500,000.00 MYR Maximum Fundraising Target: 6,500,000.00 MYR
In the event where the maximum target of 6,500,000.00 MYR is not fully subscribed through the pitchIN platform, tokens may be sold via private placement, and this would be updated to pitchIN investors via Frac's TCF Campaign Page on the pitchIN platform.
Token Distribution Policy
Token Minting: Completed
Targeted Distribution Date: Q1 2025
Vesting Start Date: Q1 2025
Vesting Period: 18 months
Cliff Period: 6 months from Listing
Token Unlock Schedule: Linear release monthly till full unlock
Distribution Plans
For the pitchIN community, the tokens will be held by pitchIN and released to the investors. All $FRAC will be distributed on the BNB Smart Chain, to lower gas fee-related costs for all parties. In terms of abiding by the vesting schedule, Frac will be endorsing the use of https://sablier.com/, a tool trusted by many major organizations within the blockchain industry. Sablier is a tool created for projects to professionally vest the tokens of the project and makes sure all parties follow the vesting schedule strictly. The tokens can only be unlocked for withdrawal when the time-period is met. During TGE (Token Generation Event), pitchIN will send an email to investors with clear instructions on how to receive their $FRAC in their designated wallet addresses. Frac will cover for all gas fees incurred in this process. Most importantly Sablier's smart contracts are heavily audited to ensure no backdoor control of vested tokens can be exercised.
Discussions for Token Valuation
1. Benchmark Against Similar Tokens in Terms of Fully Diluted Valuation
A common method to value new tokens is to take reference from comparable tokens that have been listed or raise funds recently. These benchmark can be adjusted based on industry, asset class, technology stack, and market presence. Analyze their angel and seed round valuations to establish a benchmark. Adjust these valuations based on $FRAC's specific characteristics, such as maturity, technology differentiation, and market potential. Based on Frac’s research, while there are no directly comparable companies to Frac. Readers may refer to other on-chain Real World Asset (RWA) projects for valuation comparison, such as:
1/Ondo Finance Fully Diluted Valuation as of 31st August 2024: USD6.45B Token listed on: 18 Jan 2024 Reference Link: https://cryptorank.io/price/ondo-finance 2/Centrifuge Fully Diluted Valuation as of 31st August 2024: USD 187.36M Token listed on: 14 Jul 2021 Reference Link: https://cryptorank.io/price/centrifuge 3/Pendle Finance Fully Diluted Valuation as of 31st August 2024: USD 844.55M Token listed on: 28 Apr 2021 Reference Link: https://cryptorank.io/price/pendle 4/Polymesh Fully Diluted Valuation as of 31st August 2024: USD 235.34M Token listed on: 30 May 2022 Reference Link: https://cryptorank.io/price/polymesh
The current FDV (Fully Diluted Value) of comparable projects stands at approximately, 200M USD FDV, this is the minimal level which we see in the market, after approximately 2 years into the lifecycle of the project. Taking this as a gauge we estimate the FDV of $FRAC to be approximately 50M USD in 6 months' time.
Based on the above, we use 40M USD divided by the total amount of tokens in the token supply, (500,000,000.00 $FRAC) and we arrive at 0.08 USD per $FRAC, which is approximately 0.33 MYR. Current offer price to the pitchIN community is 0.13 MYR, which is a 40% discount from 0.33 MYR.
2. Market Capitalization of the Luxury Asset/NGO/Intellectual Property Markets
The value of $FRAC is correlated with the market dynamics of the underlying assets (Luxury Assets, NGO Campaigns or Intellectual Property). Readers may use the market size and trends of these market segment as a benchmark for potential growth of $FRAC. Several key statistics have been provided below for reference:
Luxury Assets
Jewelers in Asia (Potential Asset Owners/Customers)
Holders
Luxury Assets
Twin gem and jewellery shows organised by the Hong Kong Trade Development Council (HKTDC).
Holders
Luxury Assets
Export value of Gemstones from Thailand each year
Market Capitalization
Luxury Assets
Value of selected, exquisite gemstones
Market Capitalization
Luxury Assets
Jewellery Market Sizing in Asia
Market Capitalization
Luxury Assets
Biggest Gemstones market in the world
Holders/Market Capitalization
Luxury Assets
Marketing Sizing for Scotch in Asia
Holders/Market Capitalization
Luxury Assets
Market Sizing for Whisky in Asia
Market Capitalization
Luxury Assets
Profile of Whisky Drinkers
Holders
Luxury Assets
World's fastest growing whisky market
Holders/Market Capitalization
NGOs
Donor Concentration
Holders
NGOs
Donation Amount
Market Capitalization
NGOs
Donor Preferences
Holders
NGOs
Donation Amount
Market Capitalization
NGOs
Donor Preference
Holders
NGOs
Donor Preference
Holders
NGOs
Donor Concentration
Holders
NGOs
Donation Amount
Market Capitalization
NGOs
Donor Concentration
Holders/Market Capitalization
NGOs
Donation Amount
Market Capitalization
Intellectual Property
Intellectual Property Management
Market Capitalization
Intellectual Property
Asia Intellectual Property Valuation
Market Capitalization
Intellectual Property
Global patent applications from Asia
Holders/Market Capitalization
Use of Proceeds The purpose of the fundraising for Frac is to support the expansion and enhancement of its technology and platform. Specifically, the funds will be used for the following purpose:
1. Licensing Application and Fees
Despite Frac being a SaaS (Software-as-a-Service) company now, there are plans to turn the Frac platform into a full-fledged marketplace in the near future. This allows partners to leverage on Frac to issue offerings. This allocation is directed towards securing the necessary licenses and paying associated fees that are critical for the operation of Frac in various jurisdictions. Given the regulatory scrutiny around blockchain and crypto-assets, it's vital to comply with legal standards to operate legitimately. This fund will cover:
Costs for applying for licenses in each jurisdiction Frac plans to operate, particularly focusing on Asian markets.
Fees associated with legal consultations to navigate the complex regulatory landscape of tokenizing real-world assets (RWAs).
Expenses related to compliance audits to ensure that Frac's operations meet the required financial and operational standards.
In the case where only Minimum sum of funds are raised, Frac will focus solely on working with partners who are already licensed and regulated instead of attempting to enable partners through Frac's acquired licenses.
2. Product Enhancement Roadmap
This substantial portion of the budget is earmarked for significant technological advancements and product enhancements including:
Deploying to other Layer 1 chains: This will enhance the platform's interoperability and accessibility, allowing a broader range of users and assets to participate in the ecosystem. We are currently studying the Solana and AVAX chains to assess it's suitability for the Frac product.
Integrating plug-ins to ease Web2 to Web3 onboarding: Simplifying the transition for users unfamiliar with blockchain, enhancing user experience, and broadening adoption.
Deploying compliance-related smart contracts: Implementing smart contracts like ERC-3643 for tokenized bonds, ensuring regulatory compliance in token operations.
Building a buyout-all fractions offer function: This feature will enable users to make offers to buy out all fractions of an asset, adding liquidity and flexibility to the marketplace.
In the case where only Minimum sum of funds are raised, Frac will focus on sharpening current technological domains such as improving user experiences, user interfaces and debugging.
3. Legal and Compliance Team
Funds allocated here will support the building or expansion of a dedicated legal and compliance team. This team's responsibilities will include:
Ensuring ongoing compliance with the legal requirements in each market Frac operates.
Staying ahead of regulatory changes and adapting Frac's operations accordingly.
Handling legal matters related to asset tokenization, IP rights, and investor relations.
In the case where only Minimum sum of funds are raised, Frac will focus solely on working with partners who are already licensed and regulated instead of attempting to enable partners through Frac's acquired licenses.
4. Sales and Marketing
A significant investment in sales and marketing efforts is crucial for building brand awareness, attracting new users, and establishing partnerships. This allocation will fund:
Digital marketing campaigns targeting potential users and investors.
Community building efforts across social media and blockchain communities.
B2B marketing initiatives to forge partnerships with asset owners, developers, and other potential clients.
In the case where only Minimum sum of funds are raised, a substantial portion will still go to Sales and Marketing, as this is required to drive demand for the $FRAC.
5. BD & Partnerships (3 pax): Included in Sales and Marketing
This focuses on expanding the business development team and forging strategic partnerships. The team will:
Identify and engage potential partners in real estate, gemstones, and precious liquids sectors.
Negotiate and close deals that will bring valuable assets onto the Frac platform.
Work closely with marketing to align partnership announcements with broader marketing strategies.
In the case where only Minimum sum of funds are raised, Frac will work with specialized Business Development Agencies who can help to funnel leads whereas only hire 1 in-house Business Developer, to follow up on those leads.
6. Operations
Operational funds are allocated to cover the day-to-day running of the company, including:
Salaries for the operational staff.
Office rent, utilities, and other administrative expenses.
Technology infrastructure costs, including servers, cybersecurity measures, and blockchain node operations.
The quantum used for each category will depend on the total fundraising amount received for the campaign. The table below summarises the allocation of proceeds in for the minimum and maximum fundraising target respectively
Licensing application and fees
N/A
700,000.00
300,000.00
2,000,000.00
Legal and Compliance Team
100,000.00
800,000.00
Sales and Marketing B2B Marketing Activities: BD & Partnerships 3 pax:
700,000.00
2,000,000.00
Operations
400,000.00
1,000,000.00
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