2/Project
The coming together of the business ecosystem and the token ecosystem
Description of project
Frac helps businesses fractionalise their assets using our web3 technology solutions. This helps businesses unlock capital, attract new investors/ customers and become future-ready. Our commercial model ensures a win-win because when the client wins, Frac wins. And we have a strong presence in Asian markets where there will be a strong future demand
Frac's ready-to-deploy web3 solutions will help you fractionalise your assets. So you can unlock capital, attract new customers and investors faster, in a more future-ready way. And we will do this for you under your brand name. At close to zero upfront costs
The $FRAC (Frac Ecosystem Token) project represents the utility sphere of Frac's ecosystem. The token ecosystem aims to promote $FRAC as one of the key tokens for collectors/wholesalers/traders/lovers of selected asset classes, within a new world where wealth flows better.
Positioning of this project vis-à-vis the company’s business plan
As the customer base for Frac starts to build up, meaning as Frac acquires more customers in the Gemstones/Jewellery/Precious Liquids and potentially even Real Estate markets, these customers become indirect ambassadors of $FRAC. These customers are existing businesses and Web2.0 brands in the Gemstones/Jewellery/Precious Liquids/Real Estate markets and they in turn have access to thousands, millions of people in their customer bases. As Frac grows as a business, Frac is also growing the distribution channels for $FRAC. Every customer of Frac is a distribution channel for $FRAC.
Objective or intended outcome of the project
The objective of $FRAC is to allow $FRAC holders to enjoy all of the intrinsic and extrinsic benefits of a world where high-value assets become fractionalized and co-own. $FRAC is poised to take advantage of the liquidity created from this new world order.
Problem or market addressed by the project
Frac solves 3 problems:
Many investors can’t access or afford high-value asset classes today
Asset owners are always challenged to find/ unlock capital in lieu of their assets
Distributors with access to potential investors don’t have the capability to offer tokenised, fractionalised products
Key features, value proposition or solution offered by the project
Frac's key value propositions
Asset owners – we help you fractionalise your assets at close to zero upfront costs; we win when you win
Distributors – Offer your customers investment opportunities that were previously unavailable to them and create new revenue streams for yourself
Compared to other projects, our team of returning successful entrepreneurs have a track record of building successful businesses. We know how to bring businesses from 0 to 1, and 1 to 10. This gives us an edge over projects who have first-time entrepreneurs as their founders. Another reason is the broad spectrum of experiences in the team, spanning different industries and eras of learning; not just Web3.0 but even web 1.0 and web 2.0 projects.
And very importantly, our culture: We are humble and open-minded about combining forces with complementary partners. This is critical because to unlock the asset fractionalisation opportunity, an ecosystem of expertise will need to come together. We will therefore build our business in an inclusive way
Project Roadmap and key milestones (incl. completed and planned)
Research and Feasibility Analysis (Completed)
Conduct market research to understand the demand for fractional asset ownership.
Analyze legal and regulatory requirements for fractional ownership of various asset types.
Feasibility study for the technological implementation, including blockchain and decentralization aspects.
System Design and Architecture Planning (Completed)
Design the overall system architecture, including the asset owner’s portal, the Asset Initial Offer platform, and the decentralized exchange.
Develop a security plan to ensure safe transactions and data integrity.
Development of the Asset Owner’s Portal (Completed)
Create a user-friendly interface for asset owners to register and manage their assets.
Implement functionality for asset owners to create and manage fractional ownerships.
Integrate security protocols and compliance checks.
Development of the Asset Initial Offer Platform (Completed)
Develop the platform interface for investors to view and purchase asset fractions.
Implement payment gateway and transaction processing systems.
Ensure regulatory compliance and security measures are in place.
Development of the Decentralized Exchange (Completed)
Build the decentralized exchange platform for buying and selling asset fractions.
Implement smart contract functionality for secure and autonomous transactions.
Ensure compatibility with various cryptocurrencies and wallets.
Inclusion of Blockchain-based IoT surveillance dashboard for monitoring of mobile assets
Integration and System Testing (Completed)
Integrate the asset owner’s portal, Asset Initial Offer platform, and decentralized exchange.
Conduct thorough testing for functionality, security, and user experience.
Address any bugs or issues identified during testing.
Launch and Deployment (Completed)
Deploy the system on a suitable infrastructure.
Launch the platforms with initial assets and users.
Post-Launch Support and Maintenance (Ongoing)
Monitor system performance and address any technical issues.
Regularly update the system for security, compliance, and feature enhancements.
Provide ongoing customer support and technical assistance.
Expansion and Scaling (Future)
Analyze user feedback and market trends for potential improvements.
Maintain current clientele and make sure they succeed with tokenized products
Expand the range of assets available for fractional ownership.
Scale the system to handle increased transaction volumes and user numbers.
Deployment to 2 more Layer 1 chains - Currently reviewing the feasibility of deploying to Solana/AVAX (Targeted to be done in Q2 2025, if found to be feasible)
Objective: Broaden the asset range on the platform and expand the operational scale to accommodate more users and transactions.
Target Timeframe: Start in Q4 2024, with ongoing expansions based on market demand.
Activities:
Deploying the platform on additional Layer 1 chains to increase accessibility and user base.
Adding new asset categories based on market research and user demand.
Scaling the platform's infrastructure to support higher volumes of transactions and users.
Continuous Legal and Regulatory Compliance (Ongoing)
Objective:
Ensure that Frac's operations stay within the bounds of legal and regulatory requirements in every jurisdiction it operates. This is crucial for minimizing risk, ensuring the trust of stakeholders, and fostering a stable environment for growth and innovation.
Target Timeframe
Continuous: The compliance effort is ongoing and adapts to changes in the legal and regulatory landscape.
Quarterly Reviews: Conduct thorough reviews every three months to assess compliance status and adjust strategies as necessary.
Regulatory Monitoring and Analysis
Example: Implement a dedicated legal team or use regulatory technology (RegTech) solutions to continuously monitor changes in laws and regulations that affect asset fractionalization, such as securities laws, anti-money laundering (AML) directives, and Know Your Customer (KYC) requirements.
Benefit: Ensures Frac is always ahead of regulatory changes and can adapt its operations proactively.
System Updates for Compliance
Example: Regularly update the platform to incorporate changes in legal requirements, such as adjusting the onboarding process to meet new KYC standards or altering the transaction protocols to comply with updated AML regulations.
Benefit: Keeps the platform compliant with minimal disruption to service delivery.
Periodic Compliance Audits
Example: Engage external legal and compliance experts to conduct audits of Frac's operations, focusing on areas such as data protection, financial compliance, and operational integrity.
Benefit: Identifies potential compliance issues before they become problematic, allowing for timely remediation.
Legal and Compliance Training
Example: Offer regular training sessions for staff on relevant legal and regulatory issues, focusing on areas critical to Frac's operations like privacy laws, intellectual property rights, and specific regulations governing asset fractionalization.
Benefit: Ensures all team members are aware of compliance requirements, reducing the risk of inadvertent violations.
Stakeholder Engagement
Example: Maintain open lines of communication with regulators, partners, and customers to understand their perspectives on compliance and regulatory issues. This may include participating in industry forums, regulatory consultations, and partnership discussions.
Benefit: Helps anticipate regulatory shifts and build strong relationships with key stakeholders, positioning Frac as a proactive and responsible industry participant.
Cross-Jurisdictional Compliance Strategies
Example: Develop tailored compliance strategies for different jurisdictions, recognizing that regulations can vary significantly from one region to another. This may involve setting up localized legal teams or partnerships with local legal firms.
Benefit: Ensures Frac can operate seamlessly across borders, respecting the unique legal landscapes of each jurisdiction.
Customer Acquisition (Ongoing)
Acquired 3 customers from 3 different industries
Total expected initial traction: 5000 to 20,000 investors
Token Utility Creation (Ongoing)
Minting of $FRAC
Pitching $FRAC's use case to existing customers
$FRAC as a utility token to purchase selected high value assets
Marketing the $FRAC as the go-to-token for jewellers/precious liquid/real estate players
Objective: Establish and promote the $FRAC token as the primary medium for transactions within the Frac ecosystem.
Target Timeframe: Initial marketing in Q4 2024, ongoing promotion and utility expansion. Aiming to complete all milestones by Q4 2025.
Activities:
Integrating $FRAC into Frac's clients' platforms.
Outreach to existing customers to introduce $FRAC's utilities.
Allowing consumers to use $FRAC to purchase high-value real-world assets that have been offered on the white-labeled platforms.
Comprehensive marketing campaigns targeting jewelers, precious liquid dealers, and real estate developers.
Deploying a BSC (BNB Smart Chain) ETH (Ethereum) -POLYGON bridge for the $FRAC
Sustainability and Scalability
Frac's product is a layer 2 application - this means we can deploy to any layer one blockchain without constraint
Frac's product is currently built on BNB Smart Chain, which is an EVM compatible chain, this means that the application can be easily and quickly deployed to any other EVM compatible chain like Ethereum and Polygon
The tech team itself is versed in BNB Smart Chain, AVAX, Polygon, NEAR, Solana, Ethereum deployment so just based on this, there are at least 5 other chains we can deploy to
The gemstone and jewellery market measures at approximately 208 billion USD now with less than 1% of it tokenized.
The whisky market measures at approximately 35 billion USD now with less than 1% of it tokenized.
Objective: Ensure the platform's long-term sustainability and scalability across multiple blockchain ecosystems.
Target Timeframe: Ongoing, with specific milestones for each blockchain deployment starting from Q1 2025.
Activities:
Analysis and selection of additional Layer 1 chains for deployment based on technical compatibility, market presence, and user demand.
Development of cross-chain functionalities to enhance asset liquidity and user experience.
Continuous improvement of the platform's architecture to maintain efficiency and cost-effectiveness at scale.
Key Considerations
Community Feedback: Regularly gather and analyze feedback from users and asset owners to inform future expansions and enhancements.
Regulatory Landscape: Stay abreast of the rapidly changing regulatory landscape for digital assets and adapt the platform's compliance framework accordingly.
Market Trends: Monitor trends in the tokenization market to identify new opportunities for asset categories and innovative token utility features.
This detailed roadmap and milestone plan, supported by the strategic use of proceeds, positions Frac to achieve its vision of becoming a leading platform for the fractional ownership of real-world assets, leveraging the power of Web3 technologies. Continuous evaluation and adaptation of the plan will be crucial to navigating the dynamic blockchain ecosystem and regulatory environment.
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