1/Company
Genesis and Origin
Vision To create a world where wealth flows better for selected asset classes, one fraction at a time, starting with Southeast Asia.
Mission To harness the power of blockchain to tokenize the world to create a fairer and more sustainable financial system. Frac wants to be the builder of infrastructure and products that enables the tokenization and fractionalization of all high-value assets, beginning with precious stones and commodities.
Current Product
We have built a technology solution that allows an asset to have fractional ownership i.e. asset ownership can be ‘split’ into multiple parts and therefore co-owned by multiple owners at the same time (as opposed to the asset being owned individually or by a small group). Think real-world assets like real estate, or a diamond, or a valuable antique or even shares in a private business… the list of assets that can be fractionalised is very long.
We have built an asset owner’s portal – where the asset owner can easily create fractions for ownership of the underlying asset. The asset owner has full control of how many fractions they create and set some minimum thresholds of how many they want to sell. We have also built an Asset Initial Offer platform, where investors can easily buy fractions of different assets.
We have also built an exchange where investors can buy/sell fractions, just like they use other exchanges for example to trade stocks. The major difference is that our exchange is decentralised i.e. no central authority holds people’s money or takes custody of the fractions. This removes the chance of any central authority becoming a bad actor or misusing investor funds/assets.
Business Model Frac itself does not operate any of the above technologies under it's brand. Frac is a B2B Tech Enabler and sells the above technologies and software-as-a-service to compliant parties. In other words, Frac white-labels it's technology to potential platform operators and the deployed platform will be under that particular operator's brand.
Sample Product Screenshots:
Video Demonstration of the Product
Market Segment
Frac has a primary focus on Luxury Assets, with a secondary focus on Precious Liquids and a tertiary focus on Real Estate. In addition, deals involving tokenisation of NGO (Non-Governmental Organization)/charity-led causes (for e.g., tokenisation of donation campaigns) are also being explored and may replace Precious Liquids as the secondary focus for Frac.
Frac is primarily focused on Gemstones/Jewellery because one of the substantial shareholders, (Diamond Laboratories Pte Ltd) of Frac Pte Ltd, the parent company of Frac Sdn Bhd., has over 20 years of experience, with Alex Tan, Chief Products Officer of Diamond Laboratories Pte. Ltd and more importantly, an existing pool of consumers. The wealth of experience that Diamond Laboratories brings to the table is immense and will aid greatly in driving demand for tokenized jewellery and beyond that other forms of luxury collectibles. (for eg. luxury watches/sneakers and etc.)
Revenue Stream
Frac makes money in two ways; we take a cut of the gross transacted value at the primary offering stage (similar to the subscription volume during pre-IPO) and a cut of the gross transacted value at the secondary trading stage (similar to the trading volume after IPO). Exact figures can be found in the graphic below
Key Successes
Frac is at an early stage of commercialization, with four closed and signed deals, one with a whiskey wholesaler, one with a gemstones company, and two with general asset management firms, 5 to 7 more deals in pipeline. Frac will be enabling the above players to offer fractionalized products, via blockchain technology to their respective customers.
Over 5M USD worth of assets pledged to Frac for fractionalisation
Diamond Laboratories, Frac's customer, organized a successful Initial Gemstone Offering, all 10 fractions were purchased in 3 days (diamondlabs.io/igo)
Official partner to Vechain (https://www.vechain.org/)
Also in talks with a Southeast Asian based Central Bank for national-level tokenization.
Top 12 Finalists in Crypto.com's APAC Hackathon, Demo Day at Singapore Fintech Festival
Won the Star Prize in the Octopus Network Accelerator
Shortlisted as a finalist in the Tech Investment Show 2023
4th best Award at Western China's OHTC Entrepreneur and Innovation Competition
Top 20 projects in Hedera Hatch Accelerator
Shortlisted to join TribeX Accelerator and CapX Accelerator
Shortlisted into final round for Startup Wise Guys Accelerator, one of Europe's top accelerators
Feel free to contact us at hello@frac.io for further inquiries on awards and traction. Overview of the Business Plan for 2024 In the year 2024, it is all about focus.
Frac aims to thrive in niche areas. While there are many B2C projects focusing on tokenization of multiple capital market products and real estate, there are very few B2B projects. In other words, a big chunk of competitors are focusing on creating a successful marketplace whereas Frac aims to empower existing marketplaces. Frac is a B2B Tokenization Enabler, specifically for Gemstones/Jewellery and Precious Liquids. Frac aims to go to existing jewellery/precious liquid brands and enable them to offer tokenized versions of their products. If we zoom in and look at tokenization enablers specifically in the area of Gemstones/Jewellery or Precious Liquids, no competitors are doing the exact same thing as Frac.
Frac believes that for RWA (Real World Asset) Tokenization to thrive, the question of demand must be answered. It is not just about putting things on-chain, it is also very much, about selling those things.
Entity Ecosystem
Frac Pte. Ltd. | This entity holds the IP (Intellectual Property) of all software that is developed. It is chosen to serve this purpose because Singapore is advanced in IP protection laws. This will allow the Frac Team to better protect all investors and stakeholders of the Frac ecosystem. This is also the entity that will act as the signatory for all customer contracts. Frac Pte. Ltd. has obtained all necessary registration documents to conduct it's business operations in Singapore. |
Frac Sdn. Bhd. (100% owned subsidiary of Frac Pte. Ltd.) | This entity serves as:
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Diamond Alpha Technologies Pte. Ltd. (100% owned subsidiary of Frac Pte. Ltd.) |
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